You have a product, service or opportunity such as a mlm or network marketing company to promote. Instagram , which is owned by facebook is just one place you can advertise your offer.
What is Instagram?
Instagram is a social media platform which is you can download onto your cell phone and post pictures or small 15 second videos. You can change the look of your picture with filters and more.
Why Use Instagram?
A picture says 1000 words
Many people use Instagram daily
There is a big audience
The Bio Section
Once you have downloaded the Instagram app from Google Play or Play Store there is a Bio Section to fill in. You get to this by pressing the person icon on the right hand side. See picture below. You can edit this anytime.
You want the bio section to match up with Your Brand. It is the connection between the audience and the sales funnel.
You can add up to 150 characters. What you need to do is talk about a problem and offer something that will solve that problem.
There is a section where you can add a link of whatever it is you are promoting so people can click on it if they want to. The link takes you to thesales funnel.
Profile Picture
You need to add a profile picture. It is a good idea to put a picture of you, which can be casual. Do not post a company or product pictures.
Posting Pictures or Videos
You can post these straight from the instagram app or you can take a photo on your smartphone or android device and share it to instagram.
When posting you need to do so with a purpose. The image needs to speak to a target market to get peoples emotions. You need to share stories and give value. It can be about you or your lifestyle. Keep it casual.
People are not interested in your company or products so don’t post pictures of money or products. People are interested in knowing what your products or business can do for them. Eg Instead of posting a picture of a product, post a picture of you using that product and add some benefits either on the photo itself or in the description. But refrain from using the company name in this description.
At the end give a call to action ie tell people what to do eg Click the link in my bio for free information. Only put one call to action.
Hashtags
A hashtag, like in the picture above, can be put before a word. These words become a keyword, which can be clicked onto. You are then taken to a range of photos or videos under that keyword title. Eg I #love using this #shampoo because it makes my #hair soft and silky with a #fragrantsmell.
If you click on #love, you will be bought to a page with all the photos where people have put #love in their photo or video description. Please note that if you want 2 words as you #, you have to join the 2 words together, as in #fragrantsmell.
By using hashtags it gives your photo or video more exposure and you are more likely to get likes and comments and follows. You can interact with people’s posts by liking and commenting and this can help build up a relationship.
Follow People
You can follow people you are interested in ( just like friends in facebook ). This means you can view all the posts that these people do.
When someone follows you, it is a good idea to follow them back. You can check their bio by clicking on their username to make your decision. But remember you can choose not to follow if you are not interested.
This is a broad overview of how you work Instagram.
If you would like to see an example of how a top earner is getting over 30 k followers and 21 leads on Instagram per day the you must watch this. And there is a special bonus- you can download an Instagram 10-point Cheat Sheet.
Good luck with your Instagram Marketing
Click Photo For Your 10 point Instagram Cheat Sheet.
No comments:
Post a Comment