Three Ways To Create Engaging Content For Your Business

Creating content for your business is a method to let people know that your “Shop Is Open” so they can have a look. Your business could be products for sale, a service you have to offer or an opportunity such as in network marketing where you have products plus the opportunity for people to join and do exactly the same ie selling products and the opportunity. And being online means you can offer your product, service or opportunity around the world which means your doors are open 24/7, no matter what time zone you are in.

Are You Creating Content For Your Business?

I will cover:

1. What is Content?
2. Why is Creating Content Important
3. Three Ways To Create Engaging Content

What is Content?

Content is anything that is created and uploaded.
Content can be in the form of
1. all the pages of your website
2. as a guest post on someone else’s website
3. as a blog post or article
4. photos, images which you can put on places like pinterest, instagram, flickr, facebook, blogs,
5. videos eg on youtube
6. podcasts
7. webinars

It is important to create content for your business because it
1. establishes you as an expert in the field and builds trust with your audience
2. attracts traffic from social media and search engines
3. converts browsers into customers and customers into regulars
4. turns fans and customers into rapidly enthusiastic advocates for your business

Five Points To Gain Authority In Any Niche

Visualise This

You have a business offer

AND

People Are Reaching Out To You

So How Do You Achieve This?

You Set Yourself Up As An Authority

Read on to find out the five points to gain authority in any niche

You Need To
1. Have a Vision a Dream

Think about who you want to become and how you want to be known.
See yourself in a better situation than you are currently on WITHOUT justifying where you are now.
If you have been where you are for a long time then something is holding you back like

where you grew up
a medical condition
bad childhood
lack of education
hatred toward the wealthy – you will never become what you despise

You can have the goals to make money but if you don’t see your situation getting better then it won’t. You need to have The Vision The Dream

2. Invest in Education
You can do this by buying courses, attending events,  listening to webinars and audio, reading how to and inspirational books.
If you learn how to do something then it will be easier to take action in your business.

3. Create Content
Just like educating yourself brings value to you, it can also bring value to others by Teaching Others what you have learned. And you do this by creating content, which is the fastest way to becoming an authority.

You can teach or create content on any platform but Blogging is the best method. Once you have created a blog you can have a link to it  on other platforms such as Instagram, facebook, Pinterest.

CLICK ON PICTURE TO LEARN SOMETHING

4. Build and Serve Your Audience
You need to gain a list of leads which become your audience.
And  TEACH them with valuable information.

5. Monetize

You do this with your business offer or opportunity whether it is in affiliate marketing, network marketing or high ticket sales.
You can have this on your blog or website.

Now you might be asking yourself questions like:

How do I create effective content?
How or where do I get a blog?

or something else

You can get all the information you need Here.

Just remember you need to

HAVE A VISION
INVESTMENT IN EDUCATION
CREATE CONTENT
BUILD AND SERVE YOUR AUDIENCE
MONETIZE

If you have any questions feel free to message me a facebook

Ten Factors To Build a Successful Online Business

Do you want to build an Online Business?

Are you a complete beginner or have you started building one?

Whatever the case I am going to go over ten factors to build an Successful Online Business.

Factor 1  You Need An Offer

To make money online you need to sell something. This something can be a product you have created, a product someone else has created, a service such as teaching a musical instrument. video coaching course or an opportunity such as in network or multilevel marketing where you have products to sell plus the chance to join the company and do the same.

All these things are examples of an offer.

Factor 2  You Need a Blogging Platform or Website

A blogging platform or website is like a hub or home where you have information on your offer, share ideas,connect with people and build an audience. You continually add fresh content in the form of a blog, to keep your readers inspired; think of this as the “kitchen” of your website. In a kitchen you prepare and cook food regularly for the benefit of health and nutrition. In a blog you are creating content to nourish your audience.

A popular blogging platform is WordPress.

Factor 3  You need to Brand Yourself

Don’t you find that you are more likely to buy form someone that you know and trust. If you brand yourself as opposed to a business name or product then people are going to get to know you.

How do you brand yourself?

You use your name on your blogging platform or website, facebook fan page, instagram, pinterest, google+, twitter ,domain name* …basically any place you can offer content.

* A domain name is the address of your content eg blog, which you put in on the address bar at the top. You can equate it to the address of your house.

Factor 4 Give Valuable Content

As people follow people then to be successful you need to give valuable content, content that will solve people’s problems. You want to make people feel that that have to get whatever it is that you have to offer because it IS going to SOLVE THEIR problem. You need to touch on peoples pain point and jump in with a solution in the form of Valuable Content. 

Valuable content can be in the form of an article, blog, podcast,video,periscope,image for instagram,flickr,pinterest. 

Factor 5 Get Traffic
For each piece of valuable content you create,  link to various places around the internet as you are getting a different audience at each place.
Here is a scenario to help you think of this. 
I play in a Big Band and at Christmas time we have been involved in a Santa Parade….which is basically a parade of anything Christmas related moving down a few streets. Any band or musical group which plays in one of these are put on trucks to move past the audience on the side of the road. The band only needed to play 1 song really because  audience changes as it moves down the road. However for sanity purposes the band plays about tunes as the event lasts about an hour!! But  you get the drift.

So here an example of what you can do:
1. write up a blog post with an image created for it. 
2. post the image on instagram, pinterest, flickr with a link back to the blog.
3. post the blog link on your facebook fanpage and profile, google+, twitter and more.
4. post the blog post on linkedin.

You post the content to all the places around the internet that you belong to. You may need to tweak the information to suit the place you are sharing it to. It’s like having little pieces of real estate all over the world with a chance for as many interested people to have a look as possible ie TRAFFIC.

Factor 6 You Need A Funnel

A funnel is part of the sales process and you can read about it Here.

Factor 7 You Need An Autoresponder

An autoresponder collects email addresses of anyone who is interested in your offer and sends emails out automatically once they have been set up. You can read about anAutoresponder Here.

Factor 8 You Need To Feed Yourself For Continual Growth and a Positive Mindset

You can do this in 3 ways:

1. Get information in the form of webinars, google hangouts, podcasts, books, videos
You can tune into the people who are already doing well for information and inspiration.

2. Surrounding Yourself With Positive Like-minded people in order to cheer you on and move you forward
This can be in the form of facebook groups of the offer type you are involved in.

You can hangout with people just like yourself for encouragement , advice and friendship.

3. Find a Mentor who is where you want to be and reach out to them.

Factor 9  Take Action
It is great to have all the information and inspiration and know how to build a successful business online but you need to put into practise what you have gained ie Take Action

So if you have listened to a webinar on Three Techniques to Take Your Blogpost to the Next Levelthen guess what…you need to then write a blogpost using those 3 techniques. But don’t just stick to one blogpost…..you need to continue to use those points on your other blogposts.

Factor 10  Be Consistent

Rome was not built in a day and nor will your Online Business.
You need to take steps in you business daily to be successful. 
It is just like fitness…if you do some sort of exercise regularly you will be fit and healthy. Your body will thank you for it.
So to help with being consistent it is a good idea to plan your activities so you can focus and do. Factor in all types of activities work related, family related, hobbies,interests etc That way you don’t waste time. It is easy to get on your facebook feed or instagram or a mindless game of candycrush or words with friends and end up by having no time for IPA’s ( income producing activities)

So there you have it. 

If you are lacking in any of the above factors and would like some extra help to build a successful online business then take a look at a 5 step formula for success HERE or click on the photo above.

If you have any questions then please message me on Facebook. 

Related

How To Create Amazing Images For Your Business

8 comments

Do You Run a Business?Chances are that you will use images to promote it such as on instagram,  flickr, pinterest, blogs and websites, for presentations and projects and more. So it makes sense to make the images attractive and eye catching for the viewer to be engaged. So how do you create these amazing images?There are many image editing platforms and websites that can help you create the perfect image for your purpose. I will cover 3 places you can go to touch up your image and create something amazing for your business.

1. Powerpoint

Powerpoint is well known editing platform. If you haven’t got it on your computer then you can download the 2013 version for free or purchase the 2016 version. There will be other options – just do a search on google and sort out the best fit for you.

There is a wide range of functions on powerpoint for you to use on you image. I am going to cover the basics here on this blog.

That is:

How To Start
How to add a picture- yours and other
How to add a background
How to add picture effects
How to make more changes to a picture
How to add text
How to adjust text for colour,font,size,position and more
How to add a background to the text
How to change to the look of the slide

How To Start

1. Open Powerpoint
2. Click File
3. Click New PresentationA slide will appear as you see below. You can carry on using a blank slide like you see.

I like to start with a blank slide if it isn’t blank like the one you see then you can click the area(s) to delete, one at a time and then press the delete key.

4. If you would like to start with a theme, then click the Theme tab next to the Home tab on second row of tabs. Just scroll through the options by pressing the arrow to the right with the curser or you can press the downward arrow which shows up when your curser is about half way along the theme options. This shows the complete range all at once. Just click on the one you want. Here is just one example.

I am going to continue without using a theme.

How To Add Your Own Photo

1. Click Insert then photo then 1 of the 2 options of where you will be getting the photo from.

2. In my case it is the second option which is Picture from File. I retrieved one from the  downloads section.

3. You can Resize the photo by clicking onto the little corner circles or edge squares, holding down and dragging.

4. You can Reposition the photo by  clicking down on photo usually near edge until you see criss cross arrows. Hold down and drag into place.

Click on an area away from the photo to remove the little circles and squares.

If you want to UNDO any procedure you have just done, then Click Edit then Undo Resize Object or whatever it is you are undoing.

How To Add A Background

1. Click Format tab along top of screen.
2. Go down to bottom of menu and click Slide Background.

You will come up with options to choose as a background.

Options include: Gradient     Picture or Texture       Pattern

Just click on your desired option. Just have a play around to see which one you like best.

I did 2 options to show you.

Option 1: Pattern

You can see the variety of patterns to choose. Just click on desired one.
Then choose your 2 colours from underneath the patterns. I have chosen pink and yellow for demonstration purposes.

To the bottom right you will see options labelled Apply to All or Apply. If you have a series of slides like for a powerpoint presentation and you want this background on all of them then click Apply to All. If you only have 1 slide or would just like this slide to have the chosen background then clickApply.

Option 2. Texture

I deleted the Pattern option.
Then Clicked Texture and the Water Droplets option as seen.

Then I clicked Apply

How To Apply Picture Effects

1. Click on picture and the little circles and squares will appear.
A Format Picture tab will show up across the second row of tabs.
Click on this and a set of effect options appear underneath.

2. Changing The Picture Style
There is an arrow beside and an arrow underneath the Picture Styles. Click on either one to see all the options.
The photo below shows the options from the downwards arrow.

Choose your desired option. Here is my example – the oval picture.

3. You can also choose to adjust, arrange and resize the picture. Have a play.

How To Make More Changes to The Picture

1. Click Smart Art and a series of  options will show up.
2. I decided to change the shape so I clicked on shape. You will also see a series of different options. Just play around until one looks good.
3. I chose the Oval Shape so I clicked on that shape to get it.
4. You can adjust the oval size with the little yellow diamond. Just click down onto it and move it to desired size.
5. I also decided to change the picture style to a reflection. I did this by Clicking picture, Format Picture, reflective style.
See Picture below for these changes.

How To Add Text
1. Click Insert
2. Click Text Box

3. A little A will appear by curser. Click down on slide where you want text.
4. Write Text eg Beautiful Flowers

 How To Adjust Text Size, Font, Colour, Position and More

1. Click the Home tab on the second row.
2. Make sure you have the text box clicked so you see the little circles and squares.
3. Highlight word
4. Change what you want to from the given options.

How To Add a Background to the Text

1. Click  for the text box to appear.
2. Highlight the words.
3. Click Format seen at top of screen.
4. Scroll to the bottom and click shape.
5. Choose from the given options   Gradient   Picture or Texture   Pattern
I chose the gradient option and played around with the settings.

How To Change The Look In The Middle
I created another slide with a Picture in the Middle and words at the top.

How?

1. Add New Slide: This option is at the left of screen just above the slides
2. I copied the oval picture from slide 1 which was Control Copy on my Mac and pasted in onto slide 2.
3. I then added the same background.
4. Click Insert
5. Click Clip Art
6. Click Clip Art Browser
7. Click Animals
8. Dragged the cat to the middle of oval.
9. Dragged a rabbit to beside the cat.

10. Decided that I did not want the rabbit so deleted it.
11. Clicked Special Occasions
12. Dragged Balloons into place. The yellow balloon went over the cats ear.

You can reorder the position of pictures by clicking on the picture, then on Arrange and then choosing the option you want.

I wanted the balloons to go behind the cat and in front of the oval. So all I had to do was select  Send Backwards and the balloon went behind the cat’s ear and stayed in front of the oval.

If you wanted the balloons to be behind both pictures of the cat and the oval then you would press Send To Back.

Adding Text
1. Click Insert
2. Click Word Art
3. Adjusted size, font, colour, position and text effects as mentioned in slide 1 with the text Beautiful Flowers.

You need to SAVE these pictures so you can use it for your blog, website, facebook, pinterest, flickr, instagram.
I uploaded the 2 pictures created from my downloads.

Here They Are: VOILA!!

You can now use the pictures for your business.

If you put them on blogs such as this or websites you may want them clickable to promote your business offer. Currently if you click on any of the photos ( except the last ) they become bigger.

The last photo is a clickable photo example. Just click on it to view the offer. You might learn something new to help promote your business.

2. Canva

As I said you can post these powerpoint images anywhere.

But another site I use to add a little extra to my images is Canva.com. With this site you can choose the image size you want and they have custom sizes for just about any type of place you may want to insert an image. And so I will go over it briefly.

You have to join up. There is a free version and you can upgrade to a paid version with more benefits.

Check it out here.

Once you have joined you sign in then create a design. Take a look at some of the templates you can design.

I will show you an example using the Instagram template.

1. Click Instagram template. And you will see this.

2. Upload photo or use some already given. I uploaded the picture I created in Powerpoint. You can see it under the yellow arrow.

3. Click on uploaded photo to bring over to template.

4. Alter size and position the same as in Powerpoint. Just remember to click the picture first.

5. Choose a background if desired as seen on the above photo.
There are free ones and paid ones. Click on desired one.

6. Change the colour if desired. You can look at the colour wheel for more options.

7. Add text if desired. There are free and paid templates or you can just add the heading examples at the top.
I clicked the large Add Heading option. And then wrote my text after deleting the words Add Heading.

8. Change size, font, colour and there are more options under the arrow to the right.

9. Name it by clicking by the curved arrow above.

10. Download it by pressing the download button and choosing your option.

11. You will be able to get this photo from your downloads folder.

12. And again make it clickable to a business offer if you want. Click the photo to see.

3.Photofunia

There is a website: www.photofunia.com where can add special effects to your photo.

Once you are on the website all you do is:
1. Choose the effect you want from the left hand side of the screen eg Halloween, Movies
2. You will see a range of pictures. Select one you are interested in.
3. Choose photo and follow onscreen directions.
4. Voila – a transformed photo. Do you like this Halloween Fire Shot of me?

That’s it for now, you have more of an idea how to create amazing images for your business. It is enough to take in and take action on if desired. Remember just to have a play around the features of each platform and have fun being creative.

If you have any questions please send me a private message on facebook.

Have a great day.

Related

Ten Factors To Build a Successful Online BusinessNovember 13, 2015In "Business Ideas"

What Is Affiliate Marketing?November 13, 2015In "Marketing Methods"

Five Points To Gain Authority In Any NicheNovember 13, 2015In "Business Ideas"